+40%
in annual purchase frequency
+14%
annual frequency in a fashion chain
<3%
of contribution margin as cost
How Guper solves it
1
The real cycle is measured
The interval between purchases is calculated per person, not with a fixed window for the whole base.
2
The rule changes by profile
Someone who buys weekly and someone who buys every six months get different incentives.
3
The reminder arrives in time
Before the balance expires and before the customer drifts into the risk zone.
4
Measured against control
A group stays out of the program so incrementality can be read for real.
FAQ
Does it work for high ticket and long cycles?
Yes, and that is where the churn rule based on real intervals matters most, because the customer slips away quietly.
How do you avoid cannibalizing sales that would happen anyway?
With a control group. Influenced sales are compared against those who got no incentive.