Customer story

100+ storesMen's fashionMexicoSep 2025 to Aug 2026

83% more repurchase and six pesos of profit for every peso

Men's Fashion runs automatic cashback and WhatsApp reactivation campaigns across its network of more than a hundred stores. Twelve months, from September 2025 to August 2026, measured against the same metrics before the program.

+83%

annual repurchase

+112%

more customers buying again within the same month

6×

gross profit for every peso paid to Guper

0.2%

of the year's sales is the program's total cost

How much each metric grew

Each metric against the same measurement before the program.

Annual repurchaseNearly double

Before

Baseline

With Guper

+83%

Buy again within the same monthMore than double

Before

Baseline

With Guper

+112%

Monthly purchase frequencyMore purchases per customer

Before

Baseline

With Guper

+8%

Baseline: the same metric before the program. Monthly repurchase and frequency: January to May 2025 versus September 2025 to August 2026.

Profit

Six pesos of gross profit for every peso paid to Guper

On new sales, at a reference gross margin of 50% and after paying the program's full cost, messaging included. New sales covered the break-even point seven times over.

4.7× at a 40% gross margin

6.1× at a 50% gross margin

7.5× at a 60% gross margin

We measure new sales, not just sales with a redemption

Cashback lifts 30-day repurchase by 38% over the repurchase the brand already had on its own. That gap, plus the reactivation campaigns, is the revenue that would not have happened without the program.

39%

of sales with a redemption are new sales

14×

in new sales for every peso paid to Guper

36×

return on what was paid to Guper, messaging included

2.8 pts

of the brand's annual sales are new sales generated by the program

Cashback: 30-day repurchase against the monthly repurchase measured before the program. Push campaigns: we discount the 20 in 100 customers who would have come back without the incentive. Costs include messaging.

Two engines on the same customer

Cashback brings back the customer who just bought. Push campaigns wake up the one who stopped coming.

Automatic cashback

A balance on every identified purchase, with a WhatsApp notice and reminder.

Return on what was paid to Guper: 39×
Cost over the sales it generated: 2.5%

WhatsApp push campaigns

Bonuses for customers who haven't bought in months, for expiring balances and to acquire new customers.

Return on what was paid to Guper: 29×
Cost over the sales it generated: 3.5%

Cashback 78%Push 22%

What we did

Cashback across the network

The same rule in more than a hundred menswear stores. Every identified purchase earns a balance with an expiry date.

WhatsApp notice and reminder

One message when the balance is credited and another before it expires. Half of all redemptions happen within the first ten days.

Reactivation with bonuses

Push campaigns for customers who haven't bought in months, for balances about to expire and to acquire new customers.

Measured against prior repurchase

New sales are calculated against the repurchase rate the brand had before the program, not against zero.

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