Industries · Footwear
Footwear: size is the most valuable data point
In footwear, repurchase runs on a calendar and the customer rarely buys only for themselves. Knowing the size of everyone in the household completely changes what the brand can offer.
What changes in this vertical
1
Size on file
With each person's size on the profile, recommendations stop being generic and the associate knows what to bring out.
2
Repurchase has a date
Back to school, season and wear. The cycle is predictable and can be anticipated instead of waited on.
3
One purchase for the whole household
The same customer buys for several people. Capturing that multiplies the real frequency of that account.
4
Exchanges without friction
The balance lives in the profile, so an exchange or a return does not depend on finding the receipt.
Brands in this vertical
Retailers already running on Guper in this segment.
Impuls
Runs on Guper in footwear.