Rule by profile
A higher rate on what needs to move, a lower one on what already sells itself.
Frictionless redemption
The balance lives in the profile and applies as a commercial discount in any channel.
Balance via API
An external system credits balance: gift card, partnership, customer service.
How it works
1
The rule is set
By product, category, channel, store or profile, with expiration and redemption cap.
2
The balance is credited
At the moment of purchase, or by birthday, accumulation or API.
3
The alert goes out
The message goes out automatically on credit and before expiration.
4
It gets redeemed
With a PIN over WhatsApp, as a discount on top of running promotions.
CashbackPoints and tiersMember get memberCouponsExpiration and caps
Measurement
Every campaign reads itself, with no report to build
Balance issued and redeemed, influenced orders, conversion and average discount, campaign by campaign, with the detail available order by order.
- Balance issued against balance redeemed
- Influenced orders and average discount
- Comparison against the control group
