Built for the register, the line and the thirty seconds
Most CRM tools were born for digital commerce, where the customer already arrives identified by their session. In a physical store there is no login: there is a register, a line and thirty seconds. Guper was designed for that moment, and so that ecommerce shares the same customer.
What the physical store demands and ecommerce never asked for
Identify without a form
At the register there is no logged-in session and no time to fill fields. Identification has to happen in seconds, with a real reason to give it.
Redeem at the counter
The balance applies as a discount at payment, validated by PIN, without holding up the line or changing the payment method.
The associate as a channel
Whoever serves the customer needs to see them and their history on a phone, and get a list of who to contact today. An ecommerce CRM has no such user.
Measure by store and by person
Share of sales, identification rate and NPS by store and by associate. Without that, the program never reaches the floor.
What becomes possible when the CRM receives the sale
These are not extra features. They are questions that simply cannot be answered if purchase data is not inside.
Segment by product
Who bought one category and never another, who always buys the same line and who never repeated a brand.
Segment by store and channel
Each store's own base, with its own frequency and its own ticket. And the customer who buys in store but never online.
Real frequency per person
How often each customer returns, not the average of the base. That is what lets you reach out before they leave.
Ticket and how it moves
Whether the customer is spending more or less than six months ago, and what made the difference.
Who only buys on discount
So you stop spending incentive on people who would buy anyway, and spend it on those who were not coming back.
Cross-sell on what they already own
The likely next purchase comes from real history, not from a hand-written rule.
Loyalty is not another system, and that is why the experience never breaks
When the CRM sits on one side and the loyalty program on the other, the customer pays for it: they get a message about a balance the register cannot find, or they redeem and the campaign keeps chasing them.
Balance and tier are never out of date
The purchase updates both on the spot, not in an overnight load. If the customer moved up a tier with today's purchase, the associate and the checkout already see it. And the message, the register and the site read the same number with the same expiration.
One single account
No separate loyalty card, no second sign-up and no extra password. The customer is the same in the store, on the site and on WhatsApp.
No integrations that break
Every connection between two tools is a point of loss. Here there is no sync falling behind and no list going stale.
The store sees what the customer sees
The associate opens the profile and finds the balance, the expiration and the campaign the person received. No more "it's not showing up in my system".
And that is why the incentive can be different for each person
With the purchase inside, the rule stops being a single percentage: it changes by product, by category, by channel, by store and by customer profile. That is the point where a generic CRM stops and the program starts paying off.
Shall we compare it to what you run today?
We will show you, on your own operation, which questions you could answer and today cannot.
Book a demo