Industries · Home and décor
Home and décor: living between projects
Buying happens by project, and months or years can pass between one project and the next. The program exists to keep the brand present in that gap.
What changes in this vertical
1
The project as the unit
Several purchases in a few weeks and then silence. The program reads the pattern and does not mistake silence for churn.
2
Cross-sell inside the project
Whoever bought the sofa has a predictable next purchase in the following weeks.
3
Balance with a long expiration
The incentive matches the cycle: short expirations do not work in project-based buying.
4
Useful contact between projects
Content and new arrivals, not weekly promos that just burn the base.
Brands in this vertical
Retailers already running on Guper in this segment.
Runs on Guper in home, table and bath.
Runs on Guper in décor and home finishes.