Customer story
50 storesWomen's fashionMexico14% more purchases per customer per year
Cloe was Guper's first client. The program started by identifying sales in boutiques and today runs across boutique, airport and ecommerce, with different rules by channel and by profile.
+11.38%
incremental sales
+14%
in annual purchase frequency
2.63%
cost as share of contribution margin
520K
identified, active customers
What we did
1
Identification at the register
Cashback at the point of sale as a real reason to leave a phone number, with a PIN over WhatsApp to protect redemption.
2
Rules by channel and by profile
Boutique, airport and ecommerce with different rates and caps, instead of one rule for the whole base.
3
Automatic messaging
Balance-credited alerts and reminders before expiration, over WhatsApp and email.
4
Measured against control
Influenced sales flagged order by order and a group kept out of the program to read incrementality.
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